You likely remember strawberry girl makeup and latte makeup—and the cherry look is similar in that it can be monochromatic, but can also be taken up a few notches to veer on the more dramatic side too ...

From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have ...

Here’s your ultimate guide to nailing the perfect makeup look for digicam aesthetic photography. While shooting with a digital camera, unfinished makeup is vividly visible. Opting for soft ...

A look at the biggest beauty trends from New York Fashion Week Fall/Winter 2025, from bold bangs to playful eye makeup.

A look at the best manicures from New York Fashion Week Fall/Winter 2025's shows, from the simple to the intricate and ...

Did someone say Beauty Tukura in Paris? Because this look is giving everything. Clad in an all-white ensemble, she exudes the essence of a woman who knows she is the moment. The crisp monochrome ...

Here are the makeup trends that will rule 2025, thanks to the music video of the dynamic trio's new powerhouse single, 'Born ...