If you travel a lot, you've probably heard the same airplane safety announcements ad nauseam. Here's why these redundant ...

In line with the idea that certain sounds may coincide with particular emotions, researchers have found that words may ...

Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.

Dove, in its first dive into comedy, debuted the satirical ad during Sunday night's well-watched broadcast of Saturday Night ...