ASMR, a digital-age sleep aid, uses calming sounds to trigger relaxation and sleepiness. Experts share its benefits in reducing anxiety and enhancing sleep quality. From page-turning to scalp ...

These videos, to varying degrees, all have the ability to produce autonomous sensory meridian response, better known as ASMR. In a nutshell, this refers to a bodily response to visual or auditory ...

What began as a niche YouTube subculture has exploded into a global sensation, with millions tuning in nightly for their dose ...