While gear is created in advance for an outcome favoring either team, only one can win. So what happens to the unsold merch?

Merchandise specific to the teams in NFC and AFC championship games and ... want to have something that is new and current, from an apparel standpoint," Ruggiero said. "Our jersey business ...

Opening as favorites to win it all in Santa Clara next year, Jalen Hurts and the reigning-champion Eagles (+600) sit just barely above Patrick Mahomes and the AFC-champion Chiefs (+700).

The NFL plans for both outcomes so they’re ready regardless of who wins. What that inevitably means is a whole lot of merchandise that’s pre-printed and pre-made – but fans won’t ...

The same two teams met in the 2023 Super Bowl where Kansas City prevailed by three points - and Philadelphia want payback.

In the lead-up to the Chiefs returning to the Super Bowl, some businesses around the metro area will bandwagon for the Chiefs ...

Taylor Swift fans anticipate her appearance at the Super Bowl between Kansas City Chiefs and Eagles, wearing clothes from ...

From the football field to the halftime stage, here's what to know about the storylines and stakes before Super Bowl 59 kicks ...

Ever Wonder Where the Losing Team’s Super Bowl Merch Goes? Spoiler: It’s Not the Clearance Rack! Ever since I was a child, ...

You can bet on the AFC and NFC Championship odds at our favorite NFL betting sites, all of which provide updated conference championship odds throughout the season. With that in mind, let’s look ...