The National Transportation Safety Board chairwoman says heroic actions by the crew aboard an Alaska Airlines flight ensured ...

National Transportation Safety Board Chair Jennifer Homendy said the heroic actions of the crew aboard Alaska Airlines flight ...

The National Transportation Safety Board is set to hold a public meeting about the door plug panel that blew out during a ...

Ava Max: It's surreal because it's one of my favorite songs I've written.I am seeing all the comments and it's funny. A lot of people are like, "This is the Ava we wanted back." And I was just ...

Max is getting another “new” name this summer, as the Warner Bros. Discovery streaming service is set to return to the original HBO Max name. That’s not the only update coming this summer ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses ...

Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s ...

Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s ...

HBO Max is reverting to its original branding after two years as "Max" NurPhoto via Getty Images. Warner Bros. Discovery announced what at least a few branding experts saw coming: the streaming ...

First, there was HBO. Then there was HBO Max. Then there was Max. Now, Warner Bros. Discovery is going back to HBO Max. That's pretty funny! But behind the scenes, there's a serious story: an ...