New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...
Car radio remains a significant platform for audio consumption in Norway. In 2024, an average of 1,626,000 Norwegians (33.4% ...
Advertising today can feel a bit like defying gravity. Download your guide for cross-media data and audience insights, and navigate the complexity with confidence. The advertising landscape looks ...
The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch together.
Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of their services in the ...
New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...
Worldwide retail media ad spending is projected to increase by nearly $100 billion between 2020 and 2025. Its 21.8% predicted rise this year will outpace growth rates in nearly all other forms of ad ...
The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.
Precyzyjne poruszanie się po rynku telewizyjnym. Zbadaj zachowania widzów na kluczowych platformach telewizyjnych w comiesięcznej makroanalizie. Dane dla The Gauge pochodzą z dwóch oddzielnie ważonych ...
TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis. The data for The Gauge is ...
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