Bigg Boss Season 18, over the course of four months, garnered 205+ million views across TV and Jio Cinema, with a total of ...

In-cinema advertising remains a powerful but volatile player for the Indian AdEx. Its ability to deliver high-impact ...

The campaign shows how Prestige Homes makes every home a place where goodbyes are rare and happiness is a constant ...

Programmatic advertising is rapidly gaining prominence in India, emerging as a cornerstone of digital ad spending. According ...

Chrome DM, marked its entry into its 17 th year in grand style at a magical evening which saw stakeholders from across the ...

The report also highlights that the online video segment will have a CAGR of 23% through 2026, surpassing social media (CAGR ...

As per the report, digital media has emerged as the largest contributor to advertising spends, accounting for 49% (Rs 49,251 ...

The inaugural edition of e4m CX India Awards was held at a star-studded ceremony in Mumbai on February 3. The awards brought ...

The campaign integrates Kixx Engine Oil, showcasing it as the mechanic’s most trusted tool in ensuring long-lasting engine ...

While Adrian Robertson and Aditya Khemka took home gold, Mohit Varshney walked away with a silver metal in the ‘CX Leader of ...

By 2026, digital media will contribute more than 61% of the total advertising spend in the Indian industry, the e4m-dentsu ...

At 24% share, FMCG remained the biggest contributor to digital AdEx in 2024, stated the dentsu-e4m Digital Advertising Report ...