Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.

UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” ...

Google is reportedly internally testing a new feature called 'AI Mode', which is a new way to ask open-ended and exploratory questions.

Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.

AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.

Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now.

Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.

The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup.