Super Bowl commercials from Pfizer, Doritos and Budweiser were chosen in iSpot consumer surveys for their likeability.

Super Bowl advertising is a difficult assignment for marketers and agencies. Year after year, brands step onto the biggest ...

In this live video, Ad Age recaps the highs and lows of Super Bowl 2025. Tim Nudd, Sabrina Sanchez, E.J. Schultz and Erika Wheless debate which ads worked—and which ones didn’t—and discuss other major ...

Ozempic and Wegovy maker Novo Nordisk placed a print ad responding to the Super Bowl spot from competitor Hims & Hers.

Among today’s creative highlights, Nike congratulates the Philadelphia Eagles on their Super Bowl win with help from Kermit the Frog, and Apple TV recruits Lionel Messi for a fun spot ahead of Major ...

It’s time to unplug from the rhythmless algorithm—a deadbeat conductor flattening the full spectrum of humanity into background noise. Algorithms stopped being just shortcuts; they became new ...

This is the ninth time Budweiser has won USA Today’s Ad Meter competition, which is now in its 37th year. The rankings are the results of public scoring ads from 1 to 10. Budweiser’s ad scored 3.56.

Outlandish comedy, a tearjerker and a spectacular sports spot were among our favorite Super Bowl campaigns this year.

Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game such as Olivia Culpo, a model who was then engaged and is now married to San ...

Jeep’s freedom-filled spot starring Harrison Ford was made in-house and filmed amid Los Angeles fire evacuations.

T-Mobile’s Super Bowl commercial promotes its partnership with SpaceX’s Starlink as it battles Verizon and T-Mobile on satellite-powered service.

Taco Bell’s Super Bowl ad included glimpses of LeBron James and Doja Cat, but the fast-food chain made everyday people the ...