ALT Sports Data will work to create “real-time predictive analytics”, with a betting focus, for the motor racing series.

Behind football, F1 is one of the fastest-growing sports with Earned Media Value as of 2023, according to brand-building ...

Lewis Hamilton will be taking the wheel of a Ferrari car for the first time in the 2025 season, and it is safe to say that ...

Lewis Hamilton has told all about his move to Ferrari, including some shock bathroom moments and his true feelings on ...

A class action lawsuit stemming from an on-track incident during the inaugural Formula One Las Vegas Grand Prix in 2023 has ...

Kurt Busch is hoping that his upcoming participation at the Race of Champions is a springboard to a broader return to racing.

Britain's latest Formula One star Ollie Bearman has revealed he failed his first driving test. Speaking at the sport's 2025 launch event at London's O2 Arena, Bearman said he required another go at ...

Lewis Hamilton’s move to Ferrari is one of the biggest storylines heading into the 2025 Formula One season. His move was profiled by TIME Magazine.

On Valentine’s Day, Lewis Hamilton enters a sprawling studio space in northwest London and intently stares at the magnificent ...

Italian firm Virus Power produces motorcycle gear that is lightweight, wearable, and most importantly, free of animal-derived ...

The start of preseason testing in Bahrain on Wednesday was a major landmark in the lead-up to the new Formula One season, ...

Alpine Formula 1 team have unveiled their updated team kit ahead of the 2025 season, set to be worn by their driver duo of ...