The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...

Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo ...

Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...

Publicis Groupe and Adobe announced an expansion of their global strategic partnership, where Adobe Firefly generative AI will be integrated across Publicis’ capabilities through CoreAI, its AI ...

A seasoned communications leader, Anushree Chandran shared a personal update on LinkedIn expressing about her departure from the Publicis Groupe after a decade. “I wanted to take a moment to ...

Deal momentum appears to be picking up in the adtech sector after a tepid couple of years. Adform offers products for ...

Generative AI advocates hype the technology’s ability to liberate workers from tedious tasks. As it turns out, that use case is well suited to the curation craze sweeping digital advertising. The ...

Malaysia-based digital platform Catcha Digital, has entered into a conditional share sale agreement to acquire a 51% stake in ...

Publicis Groupe continued its years-long streak of acquiring non-agency ad tech and data sales companies with the announcement on Thursday that it has bought Lotame, a data management system for ...