(Reuters) - French advertiser Publicis said on Thursday it has reached an agreement to acquire data and ID technology group Lotame, which it plans to wrap into its targeted marketing unit Epsilon, its ...

Combination of Lotame and Epsilon’s identity and data will connect clients to over 90% of consumers worldwide through the Groupe’s CORE AI capability. Publicis Groupe [Euronext Paris ...

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Publicis to integrate Lotame into Epsilon for targeted marketing Company invests $1.5 billion in data and technology Publicis leads adland with AI and big data transformation March 6 (Reuters ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 ...

Publicis Groupe will acquire one of the largest end-to-end data marketplaces in the world, spanning 109 countries, Lotame, an ...

Publicis Groupe is to buy Lotame, a US-based data and identity firm, to expand the capabilities of its existing data arm, Epsilon, and improve its use of artificial intelligence on its CoreAI platform ...

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Publicis Groupe has acquired identity solutions firm Lotame, according to a press release. Financial terms of the transaction, which is subject to customary closing conditions, were not disclosed.

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on ...

Publicis to acquire Lotame the world’s leading independent end-to-end data solution Present in 109 countries, Lotame is the ...