Behind the scenes of the rollout strategy for Playboi Carti's 'Music' album, from Executive of the Week, Carti's manager Erin Larsen.

After nearly five years of building hype, the Atlanta rapper’s 30-song third album, “Music,” has finally arrived. Let’s discuss.

Allegations of violence surrounding high-profile artists — a 2022 domestic-abuse charge levied against Lil Uzi Vert met with a plea of no contest, and a 2023 felony-aggravated-assault charge against Carti was later reported as dismissed — imply that abrasive views on these records come from somewhere real and worrying.