Gamification – Almost 60% of Gen Alpha have (as kids or teenagers) already discovered new brands, and are more likely to buy brands, featured in videogames. Also, half of Gen Alpha interact with games ...

The Millennial age group's net worth has quadrupled in just the past five years. This means the generation is financially better off in the U.S. than any previous groups when they were the same age.

San Jose's 95126 ZIP code was the hottest housing market in Silicon Valley at the end of 2024. The ZIP code ranked No. 101, ...

And when it comes to settling down and tying the knot, the Zs are way more on board with traditional values than kids of the Y2K were in the 2000s.

AJ told Newsweek his parents would be "furious" if they saw how he left the house compared to how he was raised.

Elizabeth and Nathan had racy fever dreams of each other while ill on When Calls the Heart. Are Hearties ready for more ...

Retirement behaviors have evolved significantly across generations, shaped by varying economic conditions and personal values ...

Forget grand gestures, all millennial couples want for Valentine's Day is a handwritten love letter and cozy night in, a poll reveals. The survey, conducted by Paired, an app for couples, asked 1,700 ...

Millennials are shaking things up in the workplace, and it’s hard not to notice. They’re not just clocking in for a paycheck; ...

Knocking boots, instead of clocking in, increases employee productivity, according to new data on the benefits of taking “sex days” off from the job. “‘Sex days’ [are] dedicated time off for intimacy, ...

In its See Your Risks campaign, Bayer takes aim at denial among millennials and Gen Xers when it comes to heart disease. To ...

Bayer is worried about your heart health. | Older millennials, take note: Bayer is worried about your heart health. The drugmaker set out its concerns in an ad for aspirin, showing how people are ...