Starbucks is moving to standardize prices for matcha and syrups, as well as testing a new feature that helps customers figure ...

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by ...

More and more Koreans are reaching for iced matcha lattes instead of their usual “A-a” (a shortened pronunciation for iced ...

A breeze carries murmurs and quiet laughter between the rows of bright green tea leaves that are growing in dappled shade as ...

Once a meditative Japanese ritual, matcha is now a mainstay in cafés, coolers, cocktails — and culture ...

Global demand for matcha tea, with its vivid green colour and earthy taste, has gone supernova since the fall. But the ...

Today, matcha is found not only in lattes but in smoothies, baked goods, energy bars, and even cosmetics. Its rise reflects a ...

A PR and marketing agency, Vector Malaysia has notable clients such as the Japan National Tourism Organisation (JNTO), the ...

Los Angeles: At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global ...

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring ...