Yum China’s intangible assets are based on strong brand recognition. KFC was the first to introduce the traditional quick-service restaurant model to China when it opened its first location in ...

DAVOS, Switzerland — Yum China does delivery differently from its competitors, and it's all because its CEO, Joey Wat, really loves food. Yum China was originally part of Yum Brands but spun off ...

Yum China’s intangible assets are based on strong brand recognition. KFC was the first to introduce the traditional quick-service restaurant model to China when it opened its first location in ...

Yum China would focus on smaller Chinese cities with “lower investment, smaller menus and a simpler operating model”, she added. The strategy comes as mainland consumers, spooked by China’s ...