At IAB NewFronts 2025 in New York, Wurl’s Peter Crofut argues that streaming TV advertisers need to stop focusing solely on reaching audiences. Wurl's Peter Crofut on stage in New York We’ve ...

Sports are an “accelerator” for ad-supported streaming in Europe with short-form sports content emerging as a key driver of engagement, says Keith Bedford, GM EMEA at CTV data company Wurl. “As ...

AppLovin's pivot to high-margin advertising via AXON AI has driven explosive growth and exceptional free cash flow, ...

In a touching gesture, Courvoisier presented Aidonia with two commemorative bottles — Courvoisier XO and the ultra-premium XO Royale — in recognition of his 20-year contribution to the culture and his ...

Tuesday to recommend rezoning four residential lots for a new Enzo Athletic Performance site. The City Council will take it up June 3.

Most of its recent growth was driven by its advertising business, which it expanded through its acquisitions of the ad tech company MoPub and the connected TV advertising firm Wurl in 2022.

Under the Advertising Segment, the company operates a range of platforms, including AppDiscovery, Max, Adjust, and Wurl. On the other hand, through its Apps Segment, the company operates a ...

$6,000 at the gate, and $8,000 VIP, $10,000 at the gate. Music will be provided by Shukkle Buss, Fyahman, World Boom and Wurl Fresh.