Esports World Cup Foundation’s Mohammad Al Nimer on the effect of marketing strategies and campaigns being considered ‘cool’ by gamers.

The Manchester United men’s and women’s teams will not sport Snapdragon on their jerseys in one match of the 2024/25 season.

G2 was founded in 2015 by former League of Legends pro Carlos “ocelote” Rodríguez Santiago and investor Jens Hilgers. It’s ...

Shreyas Iyer returns to India squad for the ODI series against England as a preparation for the Champions Trophy. In a video ...

Linglong Tires is another integral partner of Chelsea Football Club, representing one of the world’s top partnerships for the ...

Luxury is hitting the fast lane in a major way. Louis Vuitton, the iconic fashion house beloved for its monogrammed ...

Many of the players who won an Olympic title in Beijing in 2022 look to return in Milan-Cortina, Italy in 2026.

Qatar Airways, the world’s best airline as voted by Skytrax in 2024, is proud to announce the extension of its partnership ...

NASCAR and Bowman Gray Stadium announced today that the winner’s trophy for the Cook Out Clash will be named the Bobby ...