MADISON, WI – Wisconsin Cheese Makers Association (WCMA) today applauded investments of $77.8 million in rural road improvement projects benefiting Wisconsin dairy processors and farmers. The amount, ...

MADISON, WI – Wisconsin Cheese Makers Association (WCMA) members today praised Wisconsin Governor Tony Evers’ efforts to invest in dairy innovation, agricultural exports, food security, and rural ...

The central Wisconsin farm was part of the inspiration for a 60 second Lay's potato chip commercial that aired in the third quarter.

Heartland Farms, based in Central Wisconsin, inspires "The Little Farmer," a Lay's Super Bowl ad directed by Taika Waititi.

So we’re trying to keep up with it.” The Wisconsin Center for Dairy Research at the University of Wisconsin-Madison says 83 percent of households in the U.S. are buying yogurt and three-quarters of ...

Marco Odermatt confirmed himself as the leader of his skiing generation with gold in super-G, and Swiss teammate Franjo von ...