Several interested buyers, including MrBeast, have popped up since the Supreme Court upheld the Jan. 19 TikTok ban.

Marc Champion is a Bloomberg Opinion columnist covering Europe, Russia and the Middle East. He was previously Istanbul bureau chief for the Wall Street Journal.

In exploring what they stand to lose if ByteDance doesn’t secure an American buyer for TikTok, brands and influencers share how they've successfully used the platform.

Amid potential TikTok restrictions, Generation Z is redefining their social media priorities, choosing platforms such as Yuzu ...