Digital transformation in pharma has accelerated faster than perhaps once anticipated, as a result of the COVID-19 pandemic. It’s a topic that is causing debate and business pressure ...

This concentration aims to prepare future leaders in pharmaceutical marketing by covering industry expertise from research and product development and market access and sales management. You can take ...

Inna Pashniak stands out as a digital marketing expert with over nine years of experience in online advertising. Her career has focused on the healthcare and pharmaceutical sectors, where she has ...

Connecting through digital platforms and social media ... she followed her passion to pursue a career in pharmaceutical marketing growing to head the marketing function in a large Indian pharma ...

As pharmaceutical companies are increasingly open to advertising in other digital realms, real-world data (RWD) from patients can help advertisers optimize their marketing budgets by reshaping ...

In the fast-paced pharmaceutical industry, managing product returns efficiently has become a cornerstone of operational ...

In the pharmaceutical market, sales and share growth are results of needs based, consultative selling complimented by various other marketing tools and tactics. The promotional, consultative approach ...