In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...

Nearly half of B2B marketers in India justify marketing spend to C-suite monthly, while the majority see value metrics as ...

Over 9 in 10 B2B marketers agree that they are seeing improved ROI when using AI to build and optimise campaigns ...

Your newest fractional marketing team member is GenAI. Call her Jenney, to make her more human. She’s rapidly developing ...

Nearly half of B2B marketers in India say they have to justify marketing spend to C-suite every month Majority of B2B ...

By bringing The Juice and AudiencePlus together, B2B marketers can now publish content, distribute to targeted communities, and drive demand within a single platform.

B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective. The ...

Mergers can change how businesses operate, especially in marketing and technology. The recent deal between Yes& and Beacon ...

TechCentral remains South Africa’s trusted source of credible technology news and is the market leader in B2B.

Discover how AI-powered tools help B2B sales teams boost productivity, improve messaging, and enhance collaboration for ...

In 2025, you’d be forgiven for thinking that every person and their dog has a podcast. Considering there are more than three million podcasts globally, There are more than three million podcasts ...

Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships for 167,000+ businesses, today announced Klaviyo B2C CRM, the only customer relationship management (CRM) platform built for ...