Campaign failures at Apple, Bud Light, & Jaguar show why boards must prioritize marketing oversight. Insights from Su-mei ...

What are the brand vibes for 2025? From underconsumption and strategic indulgence to resilience-centering retail and ‘joy ...

Oppenheimer raised the firm’s price target on Walmart (WMT) to $110 from $100 and keeps an Outperform rating on the shares. In the coming ...

The first Walmart store opened in 1962 and it was the No. 1 retailer in the US by 1990.

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

When decorating your home, Walmart furniture might not be at the top of your shopping list, but it should be. The budget-friendly retailer has tons of stylish furniture that looks way pricier than ...

The last time Walmart rebranded was in 2008, when it dropped the punctuation between "Wal" and "Mart," which it had for 44 years. That year also saw the arrival of the yellow spark, an icon that ...

and a "more energised" yellow spark icon. Speaking about the change, William White, the senior vice president and chief marketing officer of Walmart US, said in a press statement: "This update ...