So, the future belongs to businesses that dive into video head first, instead of dipping their toes in—but why?

Any video or multimedia, whether produced internally or by an outside vendor, should aim to meet the Division of Strategic Communications & Marketing minimum requirements. To create the most ...

From AI-driven marketing and the rise of user-generated content to voice search optimisation and interactive content creation ...

Liu, Xuan, Savannah Wei Shi, Thales S. Teixeira, and Michel Wedel. "Video Content Marketing: The Making of Clips." Journal of Marketing 82, no. 4 (July 2018): 86–101.

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

On a monthly basis, Ad Age explores the best and worst purpose marketing ads with Thomas Kolster, founder and creative ...

TechWyse helps you leverage video content for SEO and paid advertising. Learn how video ads drive engagement, boost reach, and increase conversions in 2025.

When Limarys Rodriguez founded LMG Marketing Solutions in Reading, her background was in web design. But as she got deeper into the business, she expanded her services to encompass many other aspects ...

This year, advanced AI tools are transforming video marketing by enabling unprecedented levels of personalization and targeting at scale. These innovations, particularly when applied to live ...

Videography services are available free of charge to UW Personnel for external marketing and recruiting purposes. For educational or lecture video projects, a list of freelance videographers can be ...

The types of photographs and video that are considered priority under the no-fee service tied to include those for the president's office, press conferences, board of trustees, commencement, publicity ...