That very question is the problem the university faces. UNLV lacks branding or identity. The easiest fix is to have a mascot. Mascots do the heavy lifting to lend character and charm to brands.

During the start of the show, Ohio State's mascot, Brutus the Buckeye ... has always had deep ties to the university and the state of Ohio. Recently, he experienced the loss of his longtime ...

While most high schools and colleges across the country opt for more conventional options like Eagles, Wildcats, or Warriors, ...

The university says a Montana-based artist will sculpt the clay model live on campus and give a lecture about the process.

The University of Idaho (U of I) will welcome Northwest artist, Gareth Curtiss, to sculpt a statue of its mascot, Joe Vandal.

MOSCOW, Idaho — The University of Idaho announced on Thursday that it has commissioned a statue of its mascot Joe Vandal. The university says Northwest artist Gareth Curtiss will be sculpting ...

here’s a closer look at how Oregon schools use their mascot selections to honor their local culture.

Among the most recognisable symbols of the team is Swoop, the Eagles' official mascot. Whether hyping up the crowd at Lincoln Financial Field, engaging with fans at events, or entertaining during ...

Launch Oregon is investing out of a $3 million “proof of concept fund” to help validate its investment strategy. It is ...