A unique selling proposition (USP) is the defining feature of a brand that compels consumers to buy or switch from their existing preferences. There are nine different types of USPs, as ...

“Don’t diversify and attack the world,” says Mark Burkett, export academy advisor, Department for Business & Trade. “You have ...

When Ariel Tivon arrived in the UK from South Africa in 2003, bringing the jewellery business his father had established in ...

Understanding these four areas of attrition—marketing, lead management, prequalification and negotiation—allows you to take ...

In 2025, businesses that thrive will be those that have the courage to define a niche and serve it relentlessly. By narrowing ...

Seven bedrooms, five full and three half baths – take a look inside the most expensive home sold in Central Ohio in 2024.

Discover why the OnePlus 13 is a strong contender in India's growing premium smartphone segment in our review.

In the latest episode, Anupam Mittal took issue with the founders of Trajectory, a neck pillow brand, calling them out for their lack of unique selling proposition (USP) and questionable brand ...

Difficult to believe, I know, but having lived through that halcyon period, I would testify to its existence in court. A game ...

India will play a pivotal role in the global smartphone industry in the years to come, and Nothing is committed to ...