A big rule change regarding transfers is happening for teams in the South Carolina High School League. A free one-time sports ...

The USC Trojans will open spring practice on Tuesday, March 25 as they head into year four under coach Lincoln Riley. Programs are allowed to conduct 15 on-fiel ...

Four-star Loyola (Calif.) cornerback recruit Brandon Lockhart is a USC Trojan through and through. Lockhart, a Los Angeles ...

South Carolina football made a jump in revenue, but the athletics deficit increased from fiscal year 2023 to fiscal year 2024 ...

A South Carolina high school sports one-time free transfer rule was approved Wednesday at the South Carolina Athletic ...

(Katie Chin/USC Athletics) For Farrow, basketball started as a safe way to kill a few hours. It turned into a way to cover his education, from Sacramento’s American River Junior College to ...

Lulu Kesin covers South Carolina athletics for The Greenville News and the USA TODAY Network. Email her at [email protected] and follow her on X, formerly known as Twitter, @Lulukesin ...

LOS ANGELES — USC is making quite an impression on the recruiting trail at the beginning of a new partnership between Lincoln Riley and general manager Chad Bowden. Over the weekend, the Trojans ...

In hiring Muss last April, USC athletic director Jennifer Cohen handed the program to a coach on the opposite end of the spectrum from Enfield, who never seemed comfortable commanding attention in ...

SANIA FEAGIN: How South Carolina's Sania Feagin emerged as the leader Dawn Staley needed after three inconsistent seasons WOMEN'S SPORTS: The latest news and insider insights from USA TODAY Studio IX.

There is a famous scene in the pilot of the TV show “Mad Men.” Set in the era when smoking is first being linked to cancer, ad man extraordinaire Don Draper is trying to think up a new ...