New commercials in the streaming era aim to infiltrate TV terrain that has been off-limits to advertisers for years ...

Many of the advertisers spending money in connected TV (CTV) are companies that are completely new to the world of TV ...

If you assume that what works in your home country will work everywhere, think again ... Set up separate campaigns for different languages within a region, using properly localized ad copy ...

As the landscape rapidly shifts for both TV and advertising, Jack Newman, MD and Co-founder of Bullion Productions, explores ...

Perhaps that's why marketers adopted a similarly simplified view of how advertising campaigns ... can show wildly different saturation patterns in their campaigns. More surprisingly, this ...

Ad campaigns have ... 2023 In this B2B campaign for YouTube Brandcast 2023, Google aimed to shift Indian advertisers' focus from traditional media, particularly TV, to YouTube.

Several high-profile companies from Dunkin Donuts to Hellmann's and Uber Eats have released their adverts ahead of the Super Bowl, while others have started to play during the big game.

Universal Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super ...

This year’s ad ... different projects.” Some critics take issue generally with the way that nonprofits have used the IRS church designation to avoid basic transparency requirements. “We ...

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...