New Orleans artist Tahj Williams used to stitch the Super Bowl logo and theme art in her sewing room, and now her creation is ...

Called the “Plane de Lis,” the new mark is packed full of winks to the city of New Orleans and the airport itself. As the name suggests, it’s meant to evoke both an airplane and a fleur-de-lis—a stark ...

Queen Tahj, a New Orleans resident, is the first artist to create the Super Bowl logo that is not affiliated with the NFL.

Hooks, the Astros’ Double-A affiliate, unveiled a new logo and uniforms Friday evening, marking their first significant alteration to their look since 2005 and causing some online outrage. The biggest ...

For proof, look no further than the colors it chooses for the Super Bowl logo. The premise of the alleged conspiracy is that the colors in the NFL's official Super Bowl logo correspond to the ...

If you go down to Tesco this week, you might notice that something is looking a little bit different… That’s because the ...

Fans who believe in the Super Bowl logo conspiracy theory are probably not surprised with this year's matchup for the Super Bowl. Sorry, sad Bills fans (and Commander ...

With a marching band, NFL cheerleaders and costumed Mardi Gras krewe members, New Orleans unveiled a new brand for its Louis ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

Tyler Reddick is running a special paint scheme at the NASCAR Clash, repping his 23XI Racing boss, Michael Jordan. Here's the meaning behind it.

Retailing giant Walmart has unveiled a new logo to start the new year. The "brand refresh" of its identity, as the chain is calling the move, includes some nods to its past. Walmart said its new ...

The NFL knew all along who would be playing in Super Bowl 59? After a one-year blip, the Super Bowl logo controversy has raised its head once again with the Kansas City Chiefs and Philadelphia ...