Taco Bell is known for its many delicious, iconic creations—from the Crunchwrap Supreme to Nacho Fries and the Mexican ...

“When we advertise it, it’s going to help not only our retail business but also our friends at Taco Bell, because it’s exclusively poured on fountain there,” says Lyons. “Baja Blast goes ...

Super Bowl LIX had memorable commercials featuring a star-studded lineup that included Doja Cat, Ben Affleck, Seal and more.

Play the USA TODAY Daily Crossword Puzzle. PepsiCo does not run from Baja Blast’s origin story with most consumers – that it ...

In an ad for the Taco Bell-based Mountain Dew variant Baja Blue ... “Speaking of turnovers, how about you turn over that Baja Blast and put it into your mouth,” it suggested.

That’s right, you better prepare to catch ’em all. Meanwhile, over at Taco Bell, the fan-favorite Baja Blast is getting an upgrade in more ways than one. Coming to a Taco Bell near you are ...

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to wash down a late-night meal at Taco Bell. In fact, it embraces it.