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No VAR needed: Superdry and Manchester City trade mark dispute settled out of court
In December 2023, the owners of the Superdry brand launched trade mark infringement and passing off proceedings against City ...
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Superdry vows to be cool again: Boss to reinvent 'dad brand' for Gen Z
Superdry, once the go-to clothing brand for celebrities including David Beckham, Kate Winslet and Leonardo DiCaprio, has seen its star fade, gaining a reputation as a 'dad brand' while grappling ...
Superdry extends licensing deal in Australia
Superdry has extended its licensing partnership with Australia's clothing and footwear retailer Brand Collective in a ...
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Superdry extends Australian licensing partnership with Brand Collective
Superdry has announced a 12-year extension of its licensing partnership in Australia with fashion and lifestyle retailer ...
Superdry extends Australian licensing deal
Superdry has extended its licensing partnership with Brand Collective in Australia. The fashion brand has signed a 12-year ...