As cultural standards for bodies change, so to do the idealized ones we see on TV—and that includes our favorite superhero ...

The Lay's Super Bowl commercial was inspired by a real potato farmer and his family. Jeremey Pavelski says he was touched by the commercial and proud of how it showcased the work of farmers across the ...

Dive into the quirky world of Super Bowl commercials with Andrew Taylor-Troutman as he dissects the hits and misses of this ...

Every company wants its ad to be known as one of the best Super Bowl commercials of all time, but not every advertiser is up ...

A fifth-generation potato farm in Central Wisconsin inspired a Super Bowl commercial directed by Academy Award-winner Taika Waititi. Called "The Little Farmer," the spot for Lay's potato chips is a ...

Academy Award-winner Taika Waititi directed the 2025 Lay's Super Bowl commercial, celebrating the farms that grow potatoes ...

The UW Board of Regents unanimously approved a rare policy compromise Friday that grants Universities of Wisconsin presidents more appointment authority but also gives Regents a larger role in the ...

Rachael Perron, Kowalski's Markets Culinary and Branding Director, visited KARE 11 Saturday to share the two options. Trump's pressuring NATO to pay more. An alliance member sitting next to Russia ...

Potatoes come from Idaho. Everybody knows that, right? Not so fast, Spud. A Frito-Lay commercial scheduled to air during Sunday's Super Bowl 59 spotlights a potato farm in Elkton, a small St ...