With K-dramas and K-pop dominating screens and playlists in the Philippines, Korean soju is fast becoming a favorite ...

Hitejinro Co., South Korea's leading beverage company, is on track to achieve double-digit sales growth in the Philippines ...

HiteJinro targets Philippines for Jinro soju localization amid population decline HiteJinro plans to enhance Jinro sojus ...

The Final Reckoning,” which added $2.67 million from 370,876 admissions, accounting for 33.18% of the weekend’s market share.

As Korean dramas and K-pop continue to dominate Filipino screens and playlists, Korean soju is becoming the alcoholic drink ...

Wild Mannered (formerly Neat Beverages) is re-launching its portfolio of all-natural soju cocktails online and in stores in ...

In a spirited bid to spread Korean liquor culture across Southeast Asia, South Korea’s leading soju maker, HiteJinro, has ...

Served in a hollowed-out whole watermelon, this fruity soju punch is refreshing and impressive. Watermelon Soju Punch is a mash-up of two popular watermelon-flavored Korean drinks, subak soju and ...

Customers make their own customizable sauce and then choose ingredients like proteins, vegetables, noodles and rice cakes to ...

"This stuff is like nectar!" Ahh soju. Well Go USA has unveiled the official US trailer for a Korean business world thriller called Big Deal, originally known as The Soju War (소주전쟁) in Korean. This is ...

Anyone familiar with the K-drama landscape is well aware that soju, makgeolli, and beer often play more than background props ...

During a recent press conference, Kim In-gyu, CEO of Hite Jinro, highlighted the significant impact of Rosé’s track APT., ft. Bruno Mars, on Jinro Soju’s success.