Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

In this article, Vaibhav Pathak of Dot Media examines influencer marketing’s impact on brand engagement at the Kumbh Mela.

In this edition of social media strategy, we take a deep dive into Canva India’s Instagram, exploring how the brand combines ...

AI can elevate your marketing work today, from uncovering consumer behavior data to improving content creation efficiency and ...

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

A complainant shared four third-party posts on X (formerly Twitter) and two online articles with the PMCPA to make the case that Moderna had breached the U.K. marketing code. Initially, the PMCPA ...

Looking to for-profit marketing strategies can provide nonprofits with a way to attract more attention and supporters.

In the digital age, software development has become a highly competitive field. Developers and software companies must not ...

Outgoing ABC managing director David Anderson told a court there may have been “a step missing” in the alleged sacking of journalist Antoinette Lattouf.

Social media content curation requires more than creativity—it demands a commitment to ethical practices. We asked social ...

Working with influencers gives businesses the chance to reach a wider audience by connecting with their dedicated followers.

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...