Offline versus online promotional media: Which drives better consumer engagement and behavioral responses?
Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach. However, ...
They were once works of art, but do movie posters matter any more?
Especially guilty are exploitation posters from the 1960s. “Some of them were European art-house movies that they used to ...