Harbin, China - December 17 ... snowmen standing in perfect formation across a vast snowy landscape. Each snowman was carefully crafted with matching eyes, noses, and mouths, and all of them ...

It sells ice cream and sugary drinks for under $1. Its mascot looks like the love child of Frosty the Snowman and the ...

When someone threatens your kids, parents take that very seriously. So it’s no surprise that Beyoncé and Jay-Z are reportedly ...

Two decades ago, a modest snack stall in the middle of one’s China poorest provinces saw its business take off after selling cut-price soft serve for just 15 cents (1 yuan) per cone. Today, it has ...

The chain, which has more than 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.

With its signature drinks priced between 2 to 8 yuan (30 cents to $1.20), a catchy theme song and a snowman mascot, Mixue has attracted a massive customer base across China since its founding in ...

In 1997, two brothers opened a tiny ice shop in China. Fast forward to today, and Mixue Ice Cream & Tea has more locations than any fast food chain in the world. With a wildly successful IPO and ...

working on her tea as Eiliyan raced to stop a tower of ice cream from dripping down her cone under the watch of Mixue’s brightly lit icon – a coronated smiling snowman. Neither of the 15-year ...

SYDNEY: Shares of China's largest bubble tea and drinks chain ... rather than traditional franchise income. Mixue's playful snowman mascot, Snow King, wearing a crown and a red cloak, played ...