Gen Z is one of America’s largest blocks with 40 million voters, 16 million of which can vote for the first time in a Presidential election this year. However, only 28.4% turned out in 2022 1.

The Power of Pose 28: How Fashion Goes Viral on Roblox Since launching in November 2023, Dress to Impress has become one of Roblox’s most visited games, with over 2.7 billion plays (September 2024).

On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars.

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

With a focus on edutainment, the Roblox activation from beauty brand e.l.f. enjoins its Gen-Z fans to create their dream start-up and hone their entrepreneurial skills.

Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic, with players aged 13 and older making up more than half of the platform's 70 million users.

The new video ads give marketers a scaleable way to reach Roblox’s Gen Z-heavy audience without the need to build custom 3D content, executives explained. The launch builds on the introduction of a ...