“BrandDigital: Simple Ways Top Brands Succeed in the Digital World,” by branding expert Allen Adamson, is the first book to be sold in North America that includes an EZcode—a 2D bar code ...

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?2D bar codes give Sabritas a very engaging way to deliver branded content right to the phone,? said Jonathan Bulkeley, CEO of Scanbuy, New York. “The code effectively mobilizes a physical object, ...

Panelists didn't think the opportunities around mobile are as simple as pushing ads out to consumers on their phone. Some on the panel suggested that 2D bar codes will become an interesting ...

DCI Scanning, in partnership with Datalogic, delivers the QuickScan QD2500 2D imager range of bar code scanners – the ideal tool for a multitude of industries. Issued by DCI Scanning ...

Prior to discussing the emergence of 2D barcodes, it is worth taking a look back in time. On 26th June 1974, retail history was made with the scanning of the first-ever linear barcode. It started as a ...