In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...

AppLovin stock faces volatility despite strong Q4 growth. Check out how a short-seller's report and valuation concerns impact ...

GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

A new Google Ads Demand Gen Ads video enhancement will let you automatically create short-form videos from existing video ads ...

Universal Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super ...

The stock of AppLovin ($APP) is down 11% after short-seller Edwin Dorsey accused the mobile technology company of committing ...

Pearson, an English Language Learning business, today launched a campaign for the Pearson Test of English to spotlight its ...

While the immediate post- ChatGPT era was all about chasing OpenAI, the current situation for AI firms is more conventionally ...

Exclusive data from Warner Bros. Discovery shows social platforms can be a powerful discovery tool for TV, movies instead of solely being competition ...

Alibaba’s 239% profit surge boosts shares nearly 15%, while Amazon tops Walmart in revenue for the first time. Is tech taking ...

Look, marketing should be a growth engine ... And so, you know, we need to typically balance the short term versus the long term. We'll call it the core versus the adjacent versus the moonshots ...

The Pitch-Madison Advertising Report stated that the total Cinema Adex is projected to reach approximately Rs 950 crore in ...