In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...

AppLovin stock faces volatility despite strong Q4 growth. Check out how a short-seller's report and valuation concerns impact ...

GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

Universal Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super ...

The stock of AppLovin ($APP) is down 11% after short-seller Edwin Dorsey accused the mobile technology company of committing ...

While the immediate post- ChatGPT era was all about chasing OpenAI, the current situation for AI firms is more conventionally ...

Pearson, an English Language Learning business, today launched a campaign for the Pearson Test of English to spotlight its ...

Influencer marketing agencies see a short-term pullback by brands. Some influencers have lost deals while others are dealing ...

Bethenny Frankel has praised Blake Lively and Ryan Reynolds for showing up to the “SNL” 50th anniversary special on Sunday ...

Most undocumented immigrants are ineligible for federal benefits already. But here’s what the directive could mean in ...

Warming relations with Moscow and high-level talks that didn't include Ukraine has some local residents from their homeland ...

Alibaba’s 239% profit surge boosts shares nearly 15%, while Amazon tops Walmart in revenue for the first time. Is tech taking ...