So that it can jump-start sales and distinguish the PMS therapy from the antidepressant, Lilly will not call the PMS product Prozac, but rename the identical compound Sarafem. How's that for ...

I proved this when I worked at Lilly and launched an online community for the antidepressant Sarafem. The other way for pharma brands to become more relevant is to be the ‘go-to’ website when ...

It could be PMDD. PMDD affects millions of women . . . but the good news is that your doctor can treat PMDD with a new treatment called Sarafem.” What women were not told in these ads was that the ...

Richard Meyer explores some research he recently conducted, which suggests that we need to start looking at pharmaceutical marketing less like a marketer and more like a consumer. One of the ...

“This is a criminal industry getting away with egregious assault and deaths of youths, aided by government complacency and bureaucratic delay. America is oblivious to this massive child abuse. That ...

“The growing international rulings, government acknowledgements, and awards highlight a turning tide—and now is the time for the United States to implement legal reforms that respect the rights, ...