In order for a zero-trust framework to be effective, organizations, first and foremost, must be aware of all of the applications that exist in their SaaS environment.

AI won't kill B2B SaaS—but it will transform how we work, spend and measure value, shifting power to those who master governance and visibility.

SaaS startups are not all multi-billion dollar behemoths. Some are quite small. One such startup is Rubber Ducky Labs, which is building tech to help other companies improve their recommender systems.