Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss ...

World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

Signed by the 20-time champion himself for Anna Wintour and her daughter, the racquet is expected to sell for more than $100,000.

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with tennis legend Roger Federer for On. And NFL coach Andy Reid steps into his ...

Roger Federer has ruled the tennis world with style ... to being at the center of attention regarding brands. He was a long-term ambassador of Nike before parting ways with the brand in 2018. Then, he ...

It found its first brand ambassador, also a serious financial backer, in Roger Federer, a sportsman famous for his composure. Federer’s wife Mirka had started wearing Ons, and it was Federer who ...

While the likes of Roger Federer and Rafael Nadal had long hair during their playing days, it is very hard to maintain it. Chopra had met Federer last year, both being brand ambassadors of ...

But on the eve of the Australian Open the 25-year-old announced he had signed with menswear brand Psycho Bunny as its first tennis ambassador ... head to toe by the Roger Federer-backed Swiss ...