In addition to these cosmetics, users can purchase the Roblox-exclusive limited-edition physical product — an e.l.f. UP! Pets hoodie featuring one of the experience’s pets.

e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication an ...

E.l.f.’s bets on Roblox align with its growing overtures to gamers, an enthusiast group that has not historically been a priority for the beauty category. The cosmetics company first dabbled in the ...