Roblox virtual makeup is igniting metaverse strategies among beauty brands, spurred by the concept that players see their avatars as extensions of themselves Whitney Meers Published: Sep 2, 2022 ...

NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Retail Dive sister publication Marketing Dive. The collection can be interacted ...

Dive Brief: Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in ...

In addition, with its Makeup Your Mix campaign, Maybelline is inviting Roblox users to immerse themselves in virtual spaces that offer users the opportunity to experiment with a wide range of the ...

E.l.f. Beauty is expanding its relationship with Roblox by giving users the ability to buy real-life makeup products on the gaming platform.

Roblox has a new face-tracking feature, which allows avatars to move their lips mirroring the player’s. Players are using it to make memes and viral videos on TikTok.