Roblox players control avatars that can don different outfits and participate in a variety of in-game activities for rewards. For Hugo Boss, those capabilities serve as a digital-first way of ...

Sportswear brand Adidas has joined gaming platform Roblox to equip users with three-striped items for their avatars. Pop-up stores offering officially licensed digital clothing have been set up in a ...

Puma and the Land of Games experience features Roblox newest Layered Clothing technology, where players can customise their characters with hyperrealistic clothing that fits any avatar body type. As ...

Roblox is also interested in becoming a bigger destination for commerce, which has helped attract partners like Hugo Boss. Over 1.6 billion virtual items were sold on Roblox in the first three ...