Roblox is an extremely popular online gaming platform. Far from giving signs that it is shutting down, last year, the company ...

With an average of 77.7 million daily active users in the first quarter of 2024, Roblox is an interactive platform too good for just about any brand to pass up. Stephanie Latham, VP of global ...

“The Brands Experience,” developed with creative studio Sawhorse, features case studies based on immersive Roblox campaigns from Walmart, Adidas, Universal Pictures and Paris Hilton's 11:11 ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

Roblox expanded its e.l.f. Beauty partnership last July, with Walmart powering the beauty brand’s virtual kiosk, where gamers based in the U.S. could purchase a physical hoodie highlighting the ...

Roblox is expanding its ad capabilities with Google, enabling brands to buy Rewarded Video ads programmatically. Early tests show over 80% completion rates, with some exceeding 90%.