Shweta Khajuria of Wolfe Research upgraded Roblox to Outperform, from Peer Perform and set a price target of $150 in a ...

Roblox Corporation RBLX is leaning into its high-growth, creator-led ecosystem by scaling payouts, introducing new incentive ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

The analyst also sees Roblox benefiting from what she describes as platform flywheel effects. These include improved search ...

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

On the popular Roblox game Welcome to Bloxburg players can be anything they want to be. They can build and decorate their own home, customise their character with outfits, and even choose a job and ...

Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows users to opt in to watching ads in exchange for ...

Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and ...

1 All advertising on Roblox must comply with Roblox’s Community Standards and Advertising Standards. 2 Ads on Roblox are only served to people ages 13 and up (58% of DAUs in Q4 2023 were ages 13 ...

Though, Roblox has announced the video ads won't show to users under 13, limiting the DAUs to roughly half of the 71 million at the end of 2023. The video ads can target key Gen Z users over 13.

Rewarded ads are coming for the kidsRoblox has more active users daily than Steam, at 85 million. Roblox brought in $3.6 billion in revenue in 2024, paying out $923 million to its community ...