De-influencing is Gen Z’s way of fighting back against consumerism, but it’s also a wake-up call for the influencer industry.

Apply these principles to stay relevant and keep up with the care and concerns of your community of followers.

Social media is evolving, and traditional marketing tactics are no longer enough. Learn how to leverage influencer ...

The rise of dupes and counterfeits in influencer marketing highlights the need for transparency and vigilance. As companies like Amazon and ...

Kim Kardashian called out her “momager” Kris Jenner on social media for promoting a product that competed with her own. Kim ...

Malawi breaking news publishing 24 hours a day news about Malawi, Malawi Business, Malawi Tourism, Malawi Politics, Malawi News ...

From TikTok to the boardroom—social media is transforming entrepreneurship in Ghana! Discover how young business owners are ...

The parents said their teen took his own his life after his TikTok page allegedly was inundated with videos promoting suicide ...

One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

Is drugstore hair care bad for your hair? The internet, stylists and everyday consumers all seem to have different opinions, ...

During the ongoing Aadi Mahotsav, Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED) has entered into ...

Athlete activism has become a significant force in the sports industry, influencing the athletes' careers as well as the ...