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2024 Campaign Brief Asia Creative Rankings to be announced next week: Read the full breakdown on the methodology and award shows included
Campaign Brief Asia Creative Rankings will be released next week. CB Asia's plan is to announce country by country results ...
What Is The Difference Between Advertising And Marketing?
Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising is more than just semantics.
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U.S. Senate GOP unveils budget details to jumpstart border security, energy legislation
Senate Budget Committee Chairman Lindsey Graham on Friday released the text of the budget resolution that will lay the ...
The slash-and-burn tactics Musk brings to Washington often backfired at Twitter
Elon Musk has consolidated control over large swaths of the government, gained access to sensitive databases, and invited a ...
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What makes a Promise legally binding?
What is the weight of a promise? A\xa0promise is a powerful thing. In law and in business, not every promise carries weight. Some promises are just words, while others can land you in court if you ...
Molson Coors' CMO breaks down the 'MUSCLE' framework she says makes a great Super Bowl ad
From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.
9 creative campaigns to know about today
Among the notable campaigns for Feb. 7: more Super Bowl spots along with new campaigns for Bayer, Johnnie Walker, On and PETA ...
Mexico allocates $16.5 million in anti-fentanyl campaign
The Government of Mexico has allocated more than 42 million pesos to prevention strategies and the campaign on fentanyl ...
IndyCar expects to land 3 national Super Bowl commercials worth more than $30 million in exposure
As a major push from its new exclusive media rights partner, IndyCar is expected to see three Super Bowl commercials of Fox's preseason promos in national ad slots.
Kiehl’s makes a font out of pubes, Starbucks goes back to basics, and Slice soda returns from the ’80s
This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the ...